/ Portfolio Item

Parranda

Client:

Parranda Spirits

Creative Director/Designer:

Bobby Magallanes

Category
Portfolio
Tags
Branding, Digital, Identity Design, Packaging, Print
About This Project

The Parranda brand was designed to appeal to the more affluent urban Latino community through the portrayal of a sexy and cool lifestyle buy delivering an exotic experience to consumers by serving “passion in a glass”.  The Parranda packaging and website were designed using vibrant and multi-cultural imagery, patterns and colors, which translate into an energetic and aspirational experience.